Ivanka Trump's brand was born in 2007 and it is addressed by the needs of the modern professional woman. Women appreciated the fresh sensibility and fuss-free practicality of their products, specially Ivanka Trump's perfume. Ivanka Trump line grew to include women shoes, women clothing, women accessories, women fragrance, home and sunglasses—and it didn't stop there.
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It's a celebration of women working at all aspects of their lives. Women who transition between their various roles in professional and personal capacities: building careers, raising children, nurturing relationships and pursuing passions.
The smell of success
Ivanka Trump's perfume is the number #1 top-seller in Amazon. Ivanka Trump's fragrance line is going strong. It looks like many shoppers want to smell like the first daughter. The "spicy floral" fragrance holds two top spots in the women's category: one for the full-sized bottle, the other a roll-on.
"I love this scent and happily showed my support by purchasing this perfume", a costumer wrote. "Just wish I can fit into her gorgeous clothing line."
Timeless. Classic. Elegant. In addition to the Ivanka Trump perfume for women, the hallmarks of the Ivanka Trump footwear collection are shared with their namesake designer. Launched in spring 2011, the collection is reflective of Ms. Trump's own personal aesthetic, and features clean, polished, and feminine styles. Signature silhouettes include classically proportioned pumps, casual sandals and boots, and embellished evening styles. As part of Ms. Trump's comprehensive “lifestyle” approach to branding, the collection includes bridal, career, weekend, and red-carpet styles. The clean elegance of the brand appeals to women of all ages, with diverse backgrounds, careers, and incomes.